2 quick things to keep in mind:
Including a cover letter makes you stand out.
Most people don't bother with cover letters. For long-term job seekers, crafting a unique cover letter for each application is tedious, but it communicates care and value up front. You'll distinguish yourself from other applicants through a thoughtful and short(!) cover letter.
Position yourself as a solution to the problem.
Why does the job exist? Probably to make or save the company money, or to improve the customer or employee experience. Think about some specific challenges present in one of those scenarios, and articulate how you are equipped to solve it.People get paid to solve problems, so define the problem and offer yourself as the solution. Talk about ways you solved similar problems before and what positive result occurred on account of your activity. The thought you're trying to put into the hiring manager's mind is: "if I hire this person, I won't have this problem anymore."
At Trellis Group, we believe chaos is the enemy of the small business. It's our mission to partner with small business owners and their teams to develop the managerial practices and processes to crush chaos. If you feel overwhelmed and need a proven system to focus on the next best thing, we can help. Companies who work with us see revenues go up, anxiety go down, and work becomes a force multiplier for good in the lives of your people. Reach out to discover how the Trellis Group can help you crush chaos.