You've likely heard of SMART goals.
Goals should be specific, measurable, achievable, relevant and timebound.
That's all good, but it's a lot.
Let's try to simplify.
There are two qualities that make for a good goal:
Measurable: a goal that can't be measured is a wish.
Timebound: a goal unconstrained by time is a hope.
And a third thing is helpful if goals are to be set in a team context:
Owned: a goal without an owner is an idea.
A good goal should answer the question: who does what by when?
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