• James Walton

The Two Things You Need to Set a Good Goal

You've likely heard of SMART goals.

Goals should be specific, measurable, achievable, relevant and timebound.

That's all good, but it's a lot.

Let's try to simplify.

There are two qualities that make for a good goal:

Measurable: a goal that can't be measured is a wish.

Timebound: a goal unconstrained by time is a hope.

And a third thing is helpful if goals are to be set in a team context:

Owned: a goal without an owner is an idea.

A good goal should answer the question: who does what by when?


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