• James Walton

How to Make Success Clear

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Making success clear gives everyone on your team the chance to know if they've won. And knowing that you can win is what motivates people to give their best.

Here's a few thoughts on how you can improve your communication around setting clear goals.

Clear Success is Measurable

Whenever possible, make the work quantifiable and time bound. As a formula, it's X to Y by Z. For example, we need sales meetings booked to increase from 15 to 25 per month (quantifiable) by June 30 (time bound).

Clear Success is Understood

The fewer metrics you track, the better. The leader's role is to identify the most critical actions and emphasize those over all else. Once identified, make the scoreboard that tracks these metrics large, public, and frequently updated.

Clear Success is Celebrated

A temptation will be to celebrate 'almost' wins. You booked 22 sales meetings this month, not 25. A big increase over the 15 from last quarter, but not worthy of a celebration. Donald Miller says, "Spiking the ball at the 5 yard line is called a fumble." Let the pain of almost achieving the goal motivate you further to achieve the next one.


At Trellis Group, we believe chaos is the enemy of the small business. It's our mission to partner with small business owners and their teams to develop the managerial practices and processes to crush chaos.

If you feel overwhelmed and need a proven system to focus on the next best thing, we can help. Companies who work with us see revenues go up, anxiety go down, and work becomes a force multiplier for good in the lives of your people.

Reach out to discover how the Trellis Group can help you crush chaos.


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