• James Walton


Keep it simple, stupid.

Or perhaps, keep it simple and straightforward.

This phrase comes from the world of spacecraft design, where unnecessary complexity likely ended in disaster. It has the additional benefit of being an acronym that abides by its own maxim.

In business, it's part of a leader's portfolio to adhere to this rule.

  • In your written communication, lead with the bottom line up front, highlight deliverables and action items, and make things skimmable.

  • In your goal setting, recognize that one goal is best, two is possible, but five is lunacy.

  • In your culture forming, ask yourself: am I rewarding what I want more of?

  • In your analytics, don't mistake cluttered dashboards for real insight. 30 KPIs is less helpful than 3.

  • In your documentation, don't require 15 pages where 5 paragraphs will do.

What are other areas where the KISS principle could benefit you?


At Trellis Group, we believe chaos is the enemy of the small business. It's our mission to partner with small business owners and their teams to develop the managerial practices and processes to crush chaos.

If you feel overwhelmed and need a proven system to focus on the next best thing, we can help. Companies who work with us see revenues go up, anxiety go down, and work becomes a force multiplier for good in the lives of your people.

Reach out to discover how the Trellis Group can help you crush chaos.


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