• James Walton

3 Ways to Maximize LinkedIn

LinkedIn remains some of the most valuable internet real estate for both content creators and those seeking to expand their influence or build a professional network.

Here's a few ways to maximize your time on the platform:

1. Engage regularly. Take 5 to 10 minutes each morning to engage with others on the platform:

  • React and comment to a post that caught your attention. It might seem unnecessary to say something like "Thanks for sharing, great insight!", but it's not. Spread love.

  • Send a connection request to someone in your loose network.

  • DM an older connection. A genuine, empathetic moment to reach out with curiosity and encouragement is always welcomed.

2. Post frequently. Don't let LinkedIn be a static replica of your resume. Let others get a sense for you who are and what you can bring to the table.

  • Get over your imposter syndrome. If you're posting tips and advice - like I often do - you'll wonder why anyone would listen to you. Share anyway. The world needs your voice (but not your voice that's just imitating another's).

  • Post a question or solicit advice. People love to share from their expertise.

  • A post gets far higher engagement than an article. Articles are better suited for longer form content that are archived on your profile. They bolster your profile and can demonstrate thought leadership. Posts tend have greater reach. Your mileage may vary, but this has been my consistent experience.

3. Don't get discouraged. LinkedIn isn't a magic portal to your next job or becoming internet famous. But it's a helpful tool in the toolbox. Use it wisely, use it regularly, and use it constructively. We'll all be better off for it.

What tips have you found in working with LinkedIn?


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